The women's clothing market is oversaturated today. In a highly competitive environment, business owners should take a holistic approach to attracting customers. The correct design of a women's clothing store is an important factor in attracting customers.
It is necessary
- - money;
- - designer services.
Instructions
Step 1
Decide on the concept of your store. The design should match the positioning of your brand. For example, a boutique with clothes for a business woman should not look pretentious and pompous, while an evening dress store, on the contrary, requires a festive atmosphere. If your budget allows, hire a professional designer.
Step 2
Regardless of the clothing style and budget you sell, you can design your store in a one-size-fits-all fashion. Give preference to clear lines and strict proportions. At the same time, try to smooth out sharp corners and avoid the so-called "spatial labyrinths" that will block the flow of customers. Try to divide the sales area into zones according to the clothing collections, for example, “knitwear on the shelves”, “clothes on brackets”, “accessories on the counter”. These zones can be distinguished by different shades of the same leading color. If you sell several lines under one brand (youth, casual, etc.), choose the same color scheme, but use different decor to differentiate the collections. For example, in a youth clothing area, add bright posters or futuristic lights.
Step 3
Use no more than three colors in the design of the store, while giving preference to pastel shades. Such a color scheme will visually expand and refine the space. Try not to overload the retail space with unnecessary decor, as it will distract attention from the clothes themselves.
Step 4
Think over lighting solutions. The lighting should be directed towards the brackets and shelves so that the buyer can adequately appreciate the color scheme of the clothing. The backlit checkout area looks very impressive in the trading floor: it becomes the visual center of the space, which is pleasant to be around.
Step 5
The most optimal showcase design is mannequins with selected images. Try to combine as many clothes on them as possible: buyers may want to buy all the components of the image presented in the window. Place mannequins on the sales floor so that clients can see the finished stylistic solutions.
