Judging by the rapid increase in the number of Podruzhka women's stores in Moscow in 2010, the idea of creating a women's store (cosmetics, household goods, tights, etc.) turned out to be very successful. How to compete with the already existing women's stores and those that will still appear? The name will play an important role in this matter.
Instructions
Step 1
The name will directly depend on your assortment, and it, accordingly, on the target audience. What and to whom are you ready to sell? In an elite women's store, it makes no sense to sell, for example, dishwashing detergents - women who shop in such a store are unlikely to wash the dishes on their own and, therefore, do not buy such things. You shouldn't sell expensive cosmetics in an economy class women's store - no one will buy it.
Step 2
"Girlfriend" is a very general name, it shows that the store can sell anything that can usually be useful to a woman. If the assortment of your store is rather narrow (hairpins, cosmetics), then it is better to reflect this in the name. For example, from the name of the women's store "Pretty Woman" it will follow that it sells jewelry, perfumes and cosmetics, but not washing powder or mops for cleaning the floor.
Step 3
The name of an elite women's store should serve as a kind of customer filter, i.e. demonstrate that this store's assortment is "not for everyone". English names (Luxury, Posh & Expensive, etc.) work well in this case. You should think about the design of the sign and showcase - they should also show the price category of the store.
Step 4
When choosing a name for a women's store, it is important to avoid the common mistake of trying to name it by a woman's name. There are a lot of stores named in this way, and such names are not remembered. In addition, names like "Svetlana" are rather impersonal and will not say anything about the range.
Step 5
In general, the procedure for choosing a name should look like this:
1. definition of the assortment and target audience of the store.
2. analysis of the names of competing stores.
3. selection of about a dozen variants of names.
4. determination with the best option by demonstrating the name options to representatives of the target audience. This is a very important and desirable stage, since women themselves will be able to tell which name seems to them the most vivid and memorable.
5. final choice of name.
