Women's stores are very popular. On the one hand, this makes it easier to choose products for sale, but on the other, it creates serious competition. To get your clients to shop more often, try to find the most relevant and original items that cannot be bought in most ladies' shops.
What can be sold in a women's store
Products for pregnant women are a wonderful choice. First of all, we are talking about products that help to transfer more easily the period of gestation and preserve the beauty of the figure. In particular, you can offer bandages, anti-stretch marks creams, special tightening gels. Also, do not forget about beautiful clothes. Pregnant women want to dress attractively, but at the same time they make sure that things do not squeeze the stomach and do not cause discomfort. Fashionable, stylish, comfortable clothes for expectant mothers are in high demand.
There are quite a few stores of women's clothing and accessories, so it is difficult to compete with them. However, not all of them offer options for selecting suitable combinations. Often times, women cannot afford to spend a lot of time choosing the best combinations, especially when they have to look for new items in the store. Design stands with complete sets of clothes, jewelry and accessories that perfectly match each other: this will help the woman save time and convince her to buy several instead of one product.
Original goods for women's stores
Stores that sell handcrafted items are now very popular. This is not surprising, because girls often dream of exclusive and unusual things that are not so easy to find. Offer luxurious jewelry made of expensive beads and stones, hand-knitted sweaters, cardigans, scarves and hats, soaps with essential oils, unique hand-sewn bags - all this will be interesting and in demand.
In a separate category, it is worth highlighting not very functional, but still pleasant little things: felted toys, handmade photo albums, crocheted napkins, unique postcards, souvenirs with special engraving. A woman who loves a variety of souvenirs and original gifts will certainly love the store that offers such goods.
Most clothing and footwear stores are targeted at women of "medium" size. But ladies "plus size" and girls with a teenage figure, for whom it is difficult to find the right things, can rarely find suitable products. The same applies to women with non-standard sizes: for example, large breasts and thin waists. Sometimes these ladies have to order things according to individual measurements, which is expensive and not always convenient. Open a store that will offer items of rare sizes and styles, give good advertising, and customers will certainly come to you.
