In every case, an important role is played by how you call this very business. It is unnecessary to quote the famous line from the cartoon "The Adventures of Captain Vrungel" - and without that it is clear that a memorable, well-chosen name for the store is, if not half the battle, then a third for sure. Especially when it comes to a fashion store. The name itself should work to increase sales. But sometimes it can be very difficult to come up with a worthwhile name.
Instructions
Step 1
If you decide to open your own clothing boutique, then the simplest (though not the cheapest) is franchising. You can simply purchase a franchise to open a store for an already well-known world or Russian brand, and then the question of the name will disappear by itself - buyers will be attracted by a well-known, well-promoted brand.
Step 2
A boutique usually means a store that sells only one brand of clothing. If you open a boutique not through a franchise agreement, but only one brand of clothing will be sold in your boutique, then this brand is not yet known to the buyer, so you can give the boutique the name of this brand.
Step 3
If a boutique sells clothes of several brands, then here it is already worth using imagination. First of all, think about what the target audience of the boutique will be. Whether it will be women, men, teenagers, children, or maybe even animals. It is on the basis of this factor that one can easily come up with a name. A women's clothing boutique can be called a woman's name, fortunately, there are many beautiful, euphonious female names in all languages of the world. You might even want to give the boutique your name. Flower names are also great for women's boutiques. You can take any abstract concept for the name. The most popular in this case are foreign names like “Beauty”, “Amore”, etc. But keep in mind that already hackneyed words and expressions (like the ones given just above) are already boring and are unlikely to seem original to customers. A men's clothing boutique can also be called a man's name, or you can choose a word for the name that is very suitable for men. For example, translate into a foreign language the words "strong", "courageous" and others. The same is the case with the names of children's boutiques - start from the interests of the target audience.
Step 4
There are programs on the Internet that can analyze words and tell you what impression a particular name makes. That is, if you enter the planned name of the boutique there, the program will tell you what associations this word will evoke in people, for example, this word is “hot” or “cold”, “hard” or “soft”, “spicy” or “smooth” … This is called phonosemantic analysis. This kind of analysis is very important, if you want to attract the largest number of buyers, be sure to use it.
Step 5
After all, you can make a brand out of your own first or last name and call the boutique that way. If it works, then you, in addition to your boutique, will also glorify your own name.
