Bringing your products to market is always a very laborious task. After all, you need to convince the buyer that among all the abundance presented on the counter, it is your product that deserves to be bought. Moreover, most buyers get used to certain products and brands, and it can be very difficult to get them to pay attention to a new product. But if you still manage to bring the product to the market, then you can have a huge profit from its sales.
Instructions
Step 1
Develop a new brand and make it famous and recognizable. Order the creation of an original logo for the product - this will greatly help the business and ensure the best memorability of the product by the consumer. Actively popularize your product, the most effective advertising and promotion tools: radio, television, print press, Internet sites, as well as street advertising (billboards, banners, etc.). Advertising on transport, in elevators, on packages, etc. effectively works with some groups of goods. You should not save money on advertising, because you need to make sure that the product is "familiar", your brand is constantly in sight. We can say that the promotion of your product was successful if you hear random people humming a tune from your commercial.
Step 2
Conduct tastings of your product. Most people do not like to experiment and acquire what they have already tried or were advised to try. Giving money for an unknown product is a dubious pleasure, so let potential buyers try the product for free. Moreover, the consumer develops confidence in the manufacturer, who is not afraid to put the product up for open trial, which means that he is responsible for its quality.
Step 3
Interested in intermediaries in cooperation with you. Not only are buyers distrustful of new things, but also distributors who are also responsible for the products they work with. While the product has not yet been promoted, you will have to give it up for sale exclusively for sale. Later, when the reseller is convinced that your products are in demand, you can change this condition. By selling your goods to intermediaries for personal use, while making a discount, you will significantly stimulate their work, as well as increase your own client base.
Step 4
Introduce your new product to sellers. After all, there are often cases when buyers do not know what to choose and are waiting for advice from the seller. Give out samples, announce premiums and bonuses for the best sales. Give sellers discounts on their products and organize group trainings to boost sales.
