The Internet business is expanding every year, new categories of goods appear in it, and the difference between buying in a regular and online store is not so noticeable. But there are products that are in particularly high demand on the Internet.
You can profitably sell thousands of products on the Internet. However, the success of an online store, a group in social networks that distributes products, or a one-page site will depend on several parameters: how well the product is selected, the design of the site, the content on it, advertising, price, purchase support. All this influences the choice of the buyer and, making his decision, he looks not only at the product, but also at the accompanying purchase conditions. However, there are product categories that are selling much better than others.
Electronics and home appliances
Online stores of electronics and household appliances appear in tens and hundreds, and the profit of the most successful of them is measured in millions of income. It would seem, is it not more profitable for the consumer to go to the nearest electronics or household appliances store and choose a convenient and high-quality model, which will be at his house on the same day, instead of waiting for the delivery of the goods by mail? But online stores have a huge advantage over conventional electronics hypermarkets - a choice of goods that no offline store can afford.
On the pages of an online store, there can be thousands of names of various products and hundreds of products of the same category. All the characteristics of the product and its image help the buyer, even without his presence in front of his eyes, to understand whether it suits him or not. And the main bonus for the client will be a completely democratic price of the product. Since an online store does not need to spend huge amounts of money on renting space for stores in expensive shopping centers, they can afford to reduce the prices of electronics and household appliances, thereby attracting buyers to themselves. The most popular products in this segment are video recorders, navigators, radar detectors, cell phones, tablets, and laptops. Among household appliances, washing machines, stoves, microwave ovens, refrigerators are especially popular.
Clothes and footwear, accessories
The second category for profitable sales is a variety of women's and children's clothing, as well as numerous accessories to it: scarves, bags, belts, glasses, phone cases and jewelry. The volume of products sold via the Internet is growing so rapidly that soon they may even surpass electronics. However, there are disadvantages in selling clothes: even if the seller describes all the parameters of the product, there is no guarantee that after fitting it will suit the client. Therefore, this segment has a high percentage of product returns. Taking into account the often low cost of the product itself, you may be faced with the fact that more money will be spent on delivery and return than the clothes themselves are worth. Therefore, if you do not want to achieve large sales volumes, and the cost of products is low, it is better to work not with clothes, but with accessories that you do not need to try on beforehand.
Unusual gifts or interior items
It is very profitable to sell such goods via the Internet that consumers cannot find in stores in their city. These are various unusual interior items: jewelry, paintings, lighting fixtures, shelves, pillows, as well as all kinds of original gifts. The purchase price for such products is low, and the seller sets his own price, which is much higher than the original one. If you sell such products through an online store throughout the country after a competent advertising campaign, you can make millions even selling one or two products.
