Advertising of goods produced by a company or services supplied allows an increase in the number of buyers and customers, as all entrepreneurs already know about this. But until now, many still doubt which of the types of advertising is the most effective and, at a lower cost, is able to provide the maximum return in the form of profit from sales.
Existing types of advertising
Outdoor advertising, placed in crowded places and in the immediate vicinity of the advertised product, works quite effectively under certain conditions. So, the farther from the place of sale, the lower the efficiency, and the longer the banner is not updated, the more familiar it becomes and no longer pay attention to it. In addition, the ability to post comprehensive information about the advertised product is limited.
Advertising on television and radio is quite expensive and therefore, as a rule, very laconic. In addition, marketing and social studies show that many potential buyers are highly skeptical about such ads. She began to simply annoy them.
Newspapers and magazines that have their own target audience are also a fairly effective way to attract the attention of "their" customers. Such an advertisement can no longer be switched with the push of a button, like the one posted on television or radio. In addition, in the newspaper ad, you can put all the information that will give consumers a complete picture of the product.
According to surveys, one of the most effective types of advertising today is advertising on the Internet. Its cost is not as high as for television, and the existing ability to link it to search queries significantly increases the effectiveness of placing advertisements. But the effectiveness of different types of online advertising is not the same.
Banners and pop-ups on Internet sites, contrary to advertisers' expectations, are viewed by a small number of users: only 25 and 13%, respectively.
Win-win online advertising options
Research conducted by Adfusion in the United States has shown that one of the most effective types of advertising on the Internet is informational articles containing information about a particular product brand or brand. These articles are viewed and carefully read by more than half of the respondents. The second most effective was the distribution of advertising materials by e-mail, they are viewed by almost 47% of users.
Polls show that Russians' confidence in traditional types of advertising is declining, and the most serious arguments in favor of buying a particular product are testimonials and recommendations.
But in recent years, word of mouth social networks are rapidly establishing themselves as one of the most powerful advertising platforms. Viral and hidden ads, which exist in the form of user reviews that are not related to the advertised brand, are the most trusted by potential buyers.
