Discount coupons as a means of promoting goods or services were invented more than a decade ago by those who were at the origins of marketing. Since then, this method has taken many forms, however, to this day, it remains an effective way to attract potential customers.
It is necessary
- - design and printing of coupons;
- - leaflet holder;
- - the Internet.
Instructions
Step 1
One of the easiest ways to promote your products or services is to develop a system of conventional coupons or leaflets printed on paper. The cost of implementing this method is low, and the efficiency can exceed your expectations. The main task of marketers is to make sure that the coupon is not thrown away the minute the prospect receives it. First, keep the coupon itself small, for example, about the size of a business card, so that you can easily put it in your bag or wallet. Secondly, the coupon itself should contain capacious and understandable information, thanks to which the future buyer will want to keep it. For example, you can promise a good discount on your first order, or you can print your prize draw number.
Step 2
The success of a coupon system largely depends on the way it is implemented. Distribution of flyers by promoters is a popular, but far from the most effective method. To be convinced of this, it is enough to look at the trash cans filled with your advertising materials in the area of the action. In addition, promoters give out coupons to everyone in a row, not always highlighting the representatives of your target audience. If you want to get more bang for your buck, use other methods. Set up leaflet holders (promotional material stands) or simply place coupons in places where your target audience is. Do you sell clothes for newborns? Stands with coupons will work in maternity hospitals, antenatal clinics, children's clinics.
When buying a product or providing a service, give the client a discount coupon for the next visit. The discount must actually be tangible in order for a person to want to take advantage of it.
Step 3
In recent years, there has been a real boom in coupon sites. In essence, these systems are just a more modern embodiment of basic promotion schemes, but in this case there are a number of nuances for both the client and the owner of the company. The mechanism behind coupon sites is simple. You post information on discounts for your goods or services on one of these popular portals. The site promotes its programs in all available ways - from contextual advertising to email campaigns. The visitor buys a discount coupon at a very attractive price for him, and then contacts you. In this way, you can declare yourself, a large number of representatives of the target audience will know about you, and if the product or service turns out to be of truly high quality, they will come to you again. Unfortunately, not everything is so rosy. First, the discount site will, in fact, take most of the net profit. Secondly, the discount for attracting clientele should be very large, so such promotions are mostly unprofitable. Thirdly, what is most offensive, many clients will come to you solely for the sake of a one-time cheapness, and there is no talk of any regular visits initially. However, like any marketing campaign, the coupon system requires accurate calculations, creativity and competent implementation from start to finish. Only if these conditions are met, you will receive the expected effect.
