Product promotion is a question facing any product manufacturer. The solution to this issue depends on how successful the marketing department is. Marketers must decide how, how and through whom the product will enter the market.
Instructions
Step 1
In total, there are four ways to promote a product on the market. These include: personal (direct) selling, advertising, advocacy, and sales promotion. The promotion process consists of several activities. Their purpose is to increase sales.
Step 2
When promoting a product, marketers take actions aimed at increasing consumer demand. Promotion also has another goal. It consists in the formation of a favorable attitude towards the manufacturer of the product in the consumer.
Step 3
Advertising is an important part of promotion. Advertising in marketing must be separated from regular advertising, since it is engaged in informing the consumer about the useful properties of the product. Also, advertising in marketing presents the consumer with information about the company, thereby promoting the enterprise.
Step 4
Marketing specialists say that no advertising can increase sales if the product is not in demand on the market. Therefore, it is so important to find out how much the consumer needs it even before the production of a product begins.
Step 5
Advertising should be designed in such a way that it is memorable, then it has the maximum effect on the buyer. To achieve this, ads must be informative and valuable.
Step 6
The buyer decides to buy the product if he realizes the need for the product. Therefore, when planning promotional events, the marketer must correctly identify the target audience. In addition, the means of communicating product information must be carefully selected. An advertising campaign should be structured in such a way that the consumer makes a purchase decision on his own.
Step 7
Another important part of product promotion is direct (personal) sales. They represent a conversation with potential buyers, during which the seller verbally introduces the product. Such activities are called direct marketing or direct marketing.
Step 8
Additional financial resources are not required to conduct sales. Direct marketing is not just an ordinary retail trade, but a different, higher level of organization of the enterprise.
Step 9
Personal selling can be characterized by lower costs, especially when compared with advertising. In addition, this type of sales has a number of advantages: an individual approach and feedback with each consumer.
Step 10
Advocacy helps to attract the attention of potential consumers. This is an effective tool that allows you to make your company recognizable in the market. The propaganda is aimed not only at consumers, but also at counterparties, authorities and journalists.
