Promotion of a product on the market is a very important issue facing the marketing department. Specialists must decide how, through whom and in what ways the product will be promoted on the market. There are four ways to promote. These are: advertising, direct selling, promotion and sales promotion.
Instructions
Step 1
Promotion is a list of activities aimed at increasing sales efficiency. Promotion seeks to activate consumer demand. In addition, the promotion maintains a favorable attitude towards the company.
Step 2
Advertising is an important part of promotion. It is necessary to separate advertising in general and advertising in marketing. The latter is engaged in informing consumers about the activities of manufacturers and about the consumer properties of goods. Advertising activity should be viewed precisely through this prism. If the advertised product is not in demand on the market, it is unlikely that it will be possible to sell it, despite the expensive advertising.
Step 3
An advertisement must contain a unique selling proposition. It should be radically different from the proposals that competitors are making.
Step 4
Advertising must be remembered, only then will it be effective. The ability to remember depends on the value and information content of the advertisement.
Step 5
The buyer makes a decision to purchase a product when he realizes his need for it. Therefore, the main task of marketing when planning promotional events is to correctly determine the target audience and the means of conveying information about the product. It is necessary to build an advertising campaign so that the buyer independently makes a purchase decision.
Step 6
Personal direct selling is part of product promotion. The activity consists in the oral presentation of goods in conversation with potential buyers. This activity is also called direct marketing or direct marketing. Additional financial resources are not required for its implementation. This is not just trivial retail, but a higher level of business organization.
Step 7
Personal selling has a number of advantages: an individual approach to each consumer, customer feedback, and lower costs (compared to advertising).
Step 8
Personal selling is extremely effective in solving a number of marketing tasks: collecting market information, identifying potential customers, etc.
Step 9
Propaganda is a form of public relations. The purpose of propaganda is to grab the attention of potential consumers without spending money on advertising.
Step 10
The main advocacy tools include: speeches, events, publications and news, sponsorship and means of identification. The propaganda is aimed at consumers, counterparties, key journalists, state and municipal authorities and administration.
Step 11
Sales promotion is a collection of activities that are designed to promote the promotion of products. Sales promotion is aimed at buyers, contractors and sales personnel.
