The main goal when promoting a new product is to attract a consumer. You have to make sure that a potential consumer finds out about your new product and understands that he needs it. At the same time, he must be sure that he is buying a quality item at a real, not overpriced, or even at a discount (one-time, seasonal, etc.). Your actions when promoting a new product should not be chaotic; you have to conduct a thoughtful and competent advertising campaign, consisting of several stages.
Instructions
Step 1
Determine the useful properties of the product and build its promotion on this. The consumer should understand that by purchasing this thing (household appliances, food, building materials, etc.), he saves his time, improves health or increases personal comfort. Smart advertising will inspire a person with a sense of surprise - how could he live without this thing before? While with her, his life will noticeably improve and acquire new colors.
It would be useful to compare the products of this category already on the shelves with a novelty (of course, in favor of a new product).
Step 2
However, in order for a potential buyer to find out about a useful new product, information about the product and its usefulness must be conveyed to him. And this is where all the methods that have only been invented in the field of product promotion are suitable. Your main assistants in this matter are advertising on TV and radio, in print and electronic media, in public transport, on your own website or on partner resources on the Internet, renting billboards on the streets, etc. certainly, these methods will require large financial costs, but, most likely, they will pay off.
Step 3
If you are not ready or do not yet have the opportunity to spend a lot of money on these types of advertising, you can limit yourself to more modest ways to promote your new product. Contact a designer - let him come up with a symbol, logo or just a beautiful image for your product. Next, in an advertising agency, order to transfer the drawing to fountain pens, glasses, notepads, bags, leaflets. Some of these items, which carry brief (more often visual) information about a new product, can be handed out on the street, others can be donated. This is a fairly effective way to promote a product.
Step 4
When posting advertising information, consider the audience for which your product is intended. It is unwise to advertise what is meant for retirees in the student auditorium and vice versa.
Step 5
If your new product is in the food or beverage industry, it is worth arranging a tasting. The announcement of the upcoming event can be placed in daily newspapers, on radio and television, as well as posted at public transport stops, at entrances and in crowded places.
Step 6
Think over a flexible system of discounts and bonuses that will be valid in the first days or weeks of the sale of your new item. As practice has shown, no business is promoted without such events. By designating a discount (in percent or in rubles) on advertising brochures or by declaring specific bonuses (these can be gift cards, small souvenirs, samples), you will be able to attract a significantly larger number of customers than if you start selling the product in the usual (boring) way.
