Finally, a long renovation of the premises, staff training, polishing of shop windows and windows are behind us. It would seem that the most difficult thing is over. But it's too early to relax, first you need to conduct a store opening action.
The new store is ready to welcome the first visitors and please the owners with a profit. The case is small, you need to attract customers.
The opening of the store is a holiday for both management and visitors. It can be turned into a colorful show with gifts, sweepstakes and product promotions.
Promotions before store opening
The store opening promotion must be started in advance. Even at the beginning of the renovation, you can hang stretch marks on the outer walls of the room or write a text about what is planned to be opened here.
About two weeks later, when the opening date is already known, hang a colorful banner with the name of the store and an invitation to come to the opening. Do not forget to indicate the date and time of the start of the holiday.
People love freebies. Lure visitors with a message about the planned draws, win-win lotteries, a large number of prizes and gifts, treats.
A couple of days before the opening, you can post announcements around the city, hold a promotional event with flyers, provide information in local newspapers and on television.
Opening day
The store entrance needs to be decorated. As a decor, you can order garlands of balloons, natural plants, flowers, compositions. Install large speakers so that everyone can hear the host of the event. Life-size puppets can lure and entertain guests.
Think over the scenario. It should include several parts. The ceremonial part will tell the visitors why they are all gathered and what awaits them in the next few hours.
The entertainment part is full of contests, sweepstakes, lotteries. As prizes, you can use souvenirs, magnets, stationery with store symbols, discount cards.
Informational is an advertisement for a store. Tell us about the products that will be on sale, discounts, planned promotions. Come up with a few "chips" that competitors do not have. This will be your advantage. Hire young men and women to hand out leaflets and flyers in branded clothes.
If you are planning on treating your visitors, arrange a buffet table. For a treat at the opening, they usually use champagne, juices, chocolate, fruits, and light snacks.
On the opening day, it is appropriate to make any promotion for the product being sold. For example, in honor of the opening - a 5% discount on the entire assortment, etc. Remember that after your event, people should have positive emotions and a desire to return.
