To open a liquor store, it is important to find liquid premises, equip it in accordance with the requirements for stores of similar specialization, develop an assortment, hire personnel and purchase goods. There is another important aspect of the trading business, namely, promotion. Without it, even a very good outlet will not bring the planned profit.
It is necessary
- - legal registration;
- - premises;
- - permission;
- - equipment;
- - product;
- - staff.
Instructions
Step 1
Choose a room located at the intersection of two streets with active pedestrian and traffic. It is advisable to open a specialized store near the metro or next to a city ground transport stop. The better the traffic, the more potential buyers - a law that works the same for all shops of daily demand. As for the additional requirements for the premises, this is the necessary layout (avoid narrow elongated premises), division into retail, warehouse and office areas, it is desirable to have shop windows. If the design of the entrance group (door, windows, sign) is made in accordance with the tastes of the target audience, the share of spontaneous visits begins to increase, and accordingly, revenue increases.
Step 2
Order a technical project as well as a design project. After finishing construction and cosmetic work, buy and arrange equipment. Be sure to conclude a contract for the installation and maintenance of the "panic button". Invite regulatory authorities to verify that your liquor store complies with the requirements for these trade establishments. The sooner permits are obtained, the sooner you will be able to apply for an alcohol license. Please note that in Moscow it is issued for a year, and in St. Petersburg for 3 years, hence the difference in cost.
Step 3
Hire staff. If you wish, you can contact recruiting agencies or completely shift the personnel issue onto the shoulders of a consulting firm by concluding an outsourcing agreement. Regardless of who will be hiring workers, provide for mandatory 3-4 days of training. The contact area personnel, as well as the executive director and merchandise managers, must be well versed in the products they sell.
Step 4
Find suppliers, buy wines. In order not to have "overloading" in the warehouse, try to take products in the assortment. Bottles more expensive than 500 rubles are generally enough to order in 2-3 copies. Many suppliers offer goods for consignment, i.e. purchase with a deferred payment. Think a hundred times, because the vast majority of companies make a corresponding premium to the cost for this - about 1% for each day of the deferral.
