A draft beer shop is a great way to invest and increase money for someone who has just embarked on the path of entrepreneurship. Rent and salary for sellers are the main items of expenditure, and the correct policy of seasonal trading allows you to painlessly endure the unprofitable cold season.
It is necessary
- - premises from 20 to 40 square meters;
- - certificate of registration of individual entrepreneurs;
- - a package of permits;
- - registered cash register;
- - business relations with several suppliers of draft beer;
- - a set of equipment for the sale of draft beer;
- - one or two retailers.
Instructions
Step 1
Rent a room with an area of 20-30 square meters, having well thought out all the possible consequences of conducting a beer trade in this particular place. It’s bad if the place is “businesslike” and uncomfortable, where store-bought beer in bottles or cans is always more in demand - you can drink it on the go. It is not very good to work in the immediate vicinity of residential buildings - their residents often complain about such establishments that contribute to pollution and disturbance of order in their yards.
Step 2
Register an individual business, buy and register a cash register, also concluding a contract for its regular maintenance. For "white" work, you will also need permission from the trade department of the administration, permission from the fire inspection and Rospotrebnadzor, whose employees will inspect your site with passion.
Step 3
Develop a procurement policy for your establishment and negotiate with suppliers that you think are appropriate to work with. Beer breweries sell the goods, although cheaper, but in very large batches and, as a rule, on a prepayment basis. If you are unable to sell such a quantity of beer, then it is more logical to deal with distributors who provide beer in small wholesale lots and agree to a certain delay in payment.
Step 4
Purchase equipment for your store, first of all, beer taps, which are the specific equipment of all outlets of your profile. You can get everything you need to equip a draft beer shop with an agreement with one distributor, which obliges you to sell beer of only one specific brand. By choosing this path, you can save money and time on an independent search for equipment, but by limiting your assortment to one manufacturer, you can, at the same time, lose much more.
Step 5
Find one or two beer retailers who will work in your store on a full-time basis. The main requirement is honesty towards the owner, that is, towards you, and kindness towards customers who pay attention to all the details of the service and are not at all indifferent to its quality. In addition to a fixed salary, sellers need to pay a percentage of their daily (daily) earnings or come up with other ways to motivate them.
