Your business will only flourish if you plan well. This also includes accounting for advertising costs, which is the engine of progress in any enterprise. So, it is worth considering the basic principles of spending on advertising campaigns.
It is necessary
- - Advertising budget;
- - analysis of advertising of a competitor of the company;
- - copywriter;
- - Graphic Designer;
- - focus group of participants.
Instructions
Step 1
Define the goals of your ad campaign. Common challenges include increasing profits, improving brand awareness, gaining an edge over competitors, introducing new products, capturing a new target market, or expanding the entire business. Campaign goals must be clear, measurable, achievable and timely.
Step 2
Find out your target audience that is interested in purchasing a product or service from your organization. Determine which media are needed to achieve this goal: radio, television, internet, or direct marketing. Some consumers will react better to exhibitions, flash mobs, teleseminars, presentations. It all depends on the industry in which you work. Analyze how buyers in your target market spend their time, where they receive information about a product or service, and how it influences their purchasing decisions.
Step 3
Create a budget. In it, state the amount that you plan to spend on developing an advertising campaign. He has to consider the cost of the work of freelance designers and copywriters. As well as costs for printing, promotional items and other materials.
Step 4
Brainstorm your employees to find other ways to effectively advertise a product or service to your target market. Review your competitors' advertising campaigns and read reviews of their products. You will need this information to create a unique selling proposition that will be the basis of your advertising.
Step 5
Determine which media will be appropriate within your budget and whether they are in line with the overall goals of the campaign. Choose multiple options for your integrated campaign.
Step 6
Work with professional designers, freelancers, and copywriters to create your campaign. Provide them with all the information you have about your target market and the marketing message that you would like to convey to the consumer.
Step 7
Determine how you plan to measure the success of your campaign when you put it into action. Calculate the results and make plans for the next campaigns.
