To open a cake shop, it is important to choose the right location of the premises as much as possible. Since cake is an extremely perishable product with a short lead time (for some products, the lead time is only 48 hours), you should be puzzled by enough customer traffic. Ideally, a shopping complex located near the metro or at the intersection of major transport arteries is suitable for this store.
It is necessary
- - legal registration;
- - premises;
- - permission;
- - equipment;
- - product;
- - staff.
Instructions
Step 1
Develop a concept for the future store. Decide in which price segment you will work; who is your potential target audience; why she will go shopping for you. Come up with a name. It can be general ("Pink Sunset"), reflecting the essence of the confectionery offer ("Cakes for the holiday"), talking about geographic affiliation ("Viennese cakes"), declaring the ownership of a particular pastry chef ("Cakes from Seleznev"), etc. Also in the concept should be reflected in the design of the room. This does not mean that it is necessary to reflect the architectural plan in 3d, but it is necessary to describe the design idea in general terms. Remember this, describe the features of the service, recruiting and marketing policies.
Step 2
Make a business plan with a focus on the financial side. In particular, if you are going to attract borrowed funds, calculate the break-even point and the time when the store will reach self-sufficiency, be sure to attach a schedule of expected loan payments, etc.
Step 3
Find a room that meets all the necessary requirements. If it previously housed a grocery store, this will simplify the alignment with the requirements of regulatory authorities. Prepare a technical project, where all engineering communications that will be needed for the effective operation of the store should be found.
Step 4
Write a specification for the hardware. Remember that the cake specialization leaves its mark, and you will need zero-zone refrigerators not only in the hall, but also in the back rooms. Also, be sure to complete the office area with furniture and equipment. Purchase an automation system if possible. Currently, most trading companies build their accounting using automated control systems, which reduces the number of personnel employed in primary accounting.
Step 5
Obtain permits. It is better to fulfill all the prescriptions of Rospotrebnadzor and Fire Inspection on time, otherwise it will significantly increase the project launch time. Having received permits, you can recruit staff. In parallel, develop an assortment list and select suppliers whose products you will sell at your outlet.
Step 6
Launch your ad campaign about 2 weeks before the expected opening. It should have the broadest possible reach, but it is especially important to reach an audience living or working nearby.
