Product promotion involves combining three main marketing components in one bundle: consumer and market research, advertising and PR. For a high return on the first part of the list, you need to figure out what the consumer needs. In the second part of the plan, the main thing is the size of the budget. And the last part, contrary to the expectations of creative lovers, consists of thoughtful work and will undoubtedly pay off the first two parts of the plan.
Instructions
Step 1
You need to conduct marketing research of the market segment in which you expect to make a profit and think how to promote your product. If possible, then use your strength, but if you have finances, hire a research company. What are the questions to ask the respondents? Who are the competitors? And what do they have to offer? What is the reason why potential consumers buy their product?
Step 2
Now you need to figure out how to complement the consumer qualities of your product. There are two steps to take. Compare your product to those of your competitors. And the second step is to try to convince you that you are the best. This trick will allow you not to think about how to promote your product. And the target audience will understand that your products are more profitable than those on the market.
Step 3
Choose an advertising strategy. It all depends on the product that you will offer. It can be advertising in the media, but if the product is highly specialized, then only direct advertising to end consumers is relevant.
Step 4
Development of a PR campaign. The difference between PR and advertising is determined by the fact that it requires much less expenses. But such work must be planned. That is why they are usually planned immediately for a long period of time - about six months or a year.
Step 5
Develop your strategy for online product promotion. The Internet is one of the lowest budget advertising media. And of course, consider your target audience regarding the product you are offering.
Step 6
Design and implement branding. To promote a product, you need to establish frequent contact between your target group and the brand. Contact can also be visual. After all, promotion on the Internet is one thing, and creating a virtual office is quite another. You need to make your site very informative, fairly easy to navigate and accessible to search engines.
Step 7
Create informational bursts. As often and free of charge as possible, appear on the pages of both electronic and paper media. So you know how to promote your product in order to arouse sincere interest with a press release not only of the end consumer, but even of the editors of newspapers and magazines.
