The buyer will not find you himself, in order for your product or service to be in demand, you need to promote it to the market, advertise and show advantages in comparison with competitors.
Instructions
Step 1
In order to promote a product, you need to determine, first of all, for whom you work.
In today's economically developed market, only customer-oriented goods and services have the right to survive. You must not only be able to sell your product, you must first study the market and determine what it needs. If you find yourself in a niche that is too full, no matter how hard you try, the result from them will be zero. Take a close look at your target audience - who are these people, have they received higher education, do they live in a family, or prefer an open relationship? Do they give birth to children and animals, do they go on vacation abroad or to the country house? Where do these people work and where do they get their information?
Step 2
We study product promotion channels.
Everyone understands that everything in the world is now built on advertising. However, advertising has long gone beyond our usual understanding of it. These are not faked TV spots or sugary-sweet praise articles in magazines and newspapers, not songs in radio commercials or ordinary boring 3x6 billboards. Advertising has become interactive and has largely shifted to direct selling and the internet.
Step 3
Direct sales.
The so-called direct marketing is good because you work directly with the client. You can track his reactions, facial expressions and gestures, you can not be afraid that you will not have enough airtime to demonstrate all the benefits of your product. A client who is already potentially interested in buying comes to you, he does not think whether he needs such an acquisition in principle, he chooses the right one among similar goods.
Step 4
Internet promotion.
Modern marketing of goods and services for the most part has moved to the Internet. The client no longer wants to listen to your stories about what a wonderful product you are producing, he wants to see reviews from those who use this product, to know all about its advantages and disadvantages.
A few years ago, in order to consider that you are online, you just had to create a website. Then the sites just turned into good sites filled with bright and interesting content, interactive, allowing the client to see your product, spin it, press the buttons and see what will happen. On the websites of companies there is now less and less text, many are switching to infographics - the context is made in the form of a large illustration with explanatory captions like in comics. It needs clarity and simplicity.
Step 5
Seo optimization and contextual advertising.
More and more people prefer to search for information about a product or service themselves, rather than refer to a ready-made advertisement. For this, search engines are most often used. In our country, it is customary to use Yandex, but Google also shows fairly high rates. Seo optimization is a complex technical and copywriting process, as a result of which the site of your company or promoted product begins to be reflected in search engines or even get to the top. In order for this to happen, an advertising text containing keywords is written and sewn into the site field. Keywords are the most common queries for your product.
With contextual advertising, you buy the most common links from the search engines, and your ad looks like a hyperlink leading to your site.
Step 6
Promotion in social networks and blogs.
SMM is gaining more and more popularity - social media marketing - product promotion in social networks. This should also include forums and blogs. A lot of people unite on social networks in communities of interest, they discuss goods and services, the quality of products, their prices and disadvantages. You must not only identify hotbeds of discussion of your product, but also actively maintain communication in them, and if there are none, then create them yourself. Blogs can help you too. Influencers, blogs - thousands of people read by a large number of people can be an excellent advertising platform. You negotiate with the blog owner and he writes a review about your product, he can admit that the post is paid for, or you agree with him in such a way that he will pass your ad off as his personal opinion, which can provoke his readers to purchase your product.
Every day the number of tools for promoting goods and services is only increasing, look for new ways, think flexibly and success will not keep you waiting!
