Competent launch of a new product on the market is one of the key aspects of marketing. A successful launch of a new product can provide the product with high profitability and a strong position. Preparation for this stage is no less important than the direct work on the sale of goods.
It is necessary
- - marketing research;
- - designer services;
- - promotional materials;
- - money;
- - staff.
Instructions
Step 1
Do market research. Your goal is to determine the competitive environment, positioning of your own product, specifics of demand and the existing price situation. The results of the analysis will be one of the key factors for you when bringing your product to market.
Step 2
Highlight one or more USP (Unique Selling Proposition) that accompany your product. These can be unusual properties, lower price, after-sales service, higher quality, free shipping and service. In this case, your potential consumer should understand why he needs to buy your product, and not a similar one.
Step 3
Based on the finished USP, form a promotion strategy. Choose a slogan, features of an advertising campaign, the most effective media and promotion methods. Create a marketing plan to help you manage your go-to-market budget. If the competitive environment is strong enough, and there are a lot of similar products, choose more aggressive promotion methods. Provocative phrases, price dumping, loud sales promotion campaigns: at the start, any methods that do not contradict legislation and ethics can be used.
Step 4
Design a memorable logo for your product. On its basis, create a full-fledged corporate identity that will make the product recognizable and help the consumer to easily distinguish it from its counterparts. Produce branded merchandise as well as POS materials for point of sale.
Step 5
Create a "deferred" demand for your product, whip up artificial excitement about the launch long before the launch. For example, when launching an electronic novelty on the market, it is advisable to provoke a discussion of this topic on Internet forums, post informational articles in the press, hire agents who will inquire about the novelty in stores. This way you can achieve a situation where your product will already be known before it appears on the market.
