Today, there are a huge number of chain stores on the Internet that create fairly healthy competition in the virtual sales market. The number of stores is growing daily, which makes it increasingly difficult for even older online stores to retain a visitor. It is even more difficult for beginners, for whom any visitor is as important as air. Are there ways to promote an online store in a quality manner?
Instructions
Step 1
Provide in the plan for the development of your network enterprise a section for promoting your store in search engines. You can wait for years without such promotion of buyers. At the same time, it does not matter that you have low prices and a wide range of products, because no one can ever find out about this.
Step 2
Understand for yourself the difference between the promotion of an online store and the promotion of a regular (non-selling) site. In both cases, the stages of work may be similar, but the principles will be different. The main differences are that your store needs not just any visitor, but one who will later become a buyer of your goods or services. Thus, the promotion methods should be "sharpened" for the target client, which will require more painstaking and complex work on optimizing the store's website, setting up the source code, layout, and filling the resource with content.
Step 3
Start promoting your store with a wide range of end products. This method is good for new online stores that are not widely used. In order for the store to independently rise up in the search engines for the most popular queries, it must develop an authorization test, have a sufficient audience, be discussed on forums, etc. Use technical metrics such as Topical Citation Index (TCI) and PR (PageRank) to assess the credibility of a project.
Step 4
Use the second method of promoting your store: by the list of products, by low-frequency and medium-frequency queries. This method is suitable for resources that have some fame and weight of TCI and PR indicators. It also requires a certain minimal but constant number of customers and a relatively long lifetime of the enterprise on the network.
Step 5
If your online store has already gained momentum, but you plan to expand the number of customers and turnover, use promotion based on high-frequency queries. Using this method will require a complete setup of the store site from the main page to the deepest page.
Step 6
When choosing a specific method, keep in mind that it is not recommended to use the promotion of a completely new online store according to the second or third principle. This can require a significant budget for work execution and outdoor advertising. In addition, having received high indicators for some search engines, the site may fall under the filter or even "ban" in the search engine, from which it will need to be displayed in a special way, incurring new costs.
