You opened a store a year ago. At first, there were very few buyers, and you thought that no one knew about you yet. But now a year has passed, and there were not much more of them. Your salespeople are qualified enough, you work seven days a week, the place seems to be good too … Why are there few clients? And how to unwind?
Instructions
Step 1
First, what is your assortment and how does it compare with the location in which you are located? It makes no sense to open a store in an elite area, for example, inexpensive lingerie. In some cases, changing the assortment is quite enough to increase the flow of customers. Analyze what was actively bought from you in the last month, and what did not buy at all. The latter should be discarded - it still does not bring profit. As for the most popular products, you can try to take their counterparts from other companies. Let's say they take inexpensive women's tights from you, they are from two manufacturers. Order the same, but two more firms.
Step 2
The store will not be disturbed by advertising. There are many advertising ideas, the simplest and most inexpensive one is advertising on the asphalt. About 100 meters away from your store, write a short ad on the asphalt, like "Inexpensive and stylish lingerie. Shop" Maria ". After 100 meters." A similar sign with an arrow would be a good option if the store is located in courtyards.
Step 3
Some stores are helped by Internet promotion. You can make a store website, you can just place an advertisement. It won't be too big a waste. Advertising leaflets can also have an effect, however, you have to monitor the good faith of promoters or hire acquaintances: where are the guarantees that your leaflets will not end up in the nearest trash can?
Step 4
It is also important to take care of the atmosphere in the store. Take a closer look at the sellers: do they work so conscientiously? Are they friendly enough with their customers? It is very unpleasant when in the store they talk to you impolitely. Excessive intrusiveness is also unpleasant - not all buyers like it when sellers literally follow them and are eager to slip something. The best staff are unobtrusive and friendly.
Step 5
There are many ways to promote your store, but which one is right for you is sometimes difficult to determine. To determine the method, it is worth taking a closer look at the competitors: why do they go to them, but not to you? what are you missing compared to them? Buy the same products, introduce the same customer service practices, offer a new service - for example, if you are selling jeans, it is a good idea to fit the jeans to the height. For many people, jeans are long, it will be extremely convenient for them to shorten them right in the store. And all that is needed for this is a girl with a sewing machine who knows how to sew neatly.
