The market for children's goods in any city, as a rule, is divided between large players. But you always have the prospect of making a business in this area successful if you pay enough attention to promoting a children's store. After all, you can attract and retain customers using affordable and not very expensive methods.
It is necessary
- - advertising budget;
- - creativity;
- - discount cards;
- - conducting trainings for personnel.
Instructions
Step 1
You have made the decision to open a children's store. Suppliers are found, goods are purchased, personnel are hired, shop equipment is installed. All of the above is just a small part of your promotion concept. To attract the first customers, to get them to come to your store, and not to the more familiar to them, you need to declare yourself in any way. Moreover, this must be done so that the buyer actually has a desire to visit you.
Inform potential customers about opening your children's store in one way or another. Initial promotion depends on your budget, however, any method should be creative. If you are making a video on TV, let it be memorable, funny and bright. If you are distributing advertising brochures, do not make them boring: think over an original design, indicate that when visiting a store with this brochure, a buyer will get a discount.
Step 2
Your main task at this stage is to make sure that the client not only wants to return to your store again, but also tells his friends about you. Such word-of-mouth advertising is most effective.
Create a pleasant and positive atmosphere in your store. You don't have to use expensive decor. Place the right light accents, choose good music, if space permits, put highchairs so that the children can relax. Install a water cooler and a large vase of free chocolates at the checkout counter. Your store should be pleasant for both children and adults.
Be sure to conduct special trainings for the staff: the salespeople of the children's store should be a bit of both animators and psychologists. Instead of uniforms, the staff can be dressed in costumes of fairy-tale characters.
Enter the system of discount cards. Before issuing the card, invite the client to fill out a questionnaire: this way you will collect the most valuable information about your customers.
Step 3
In the questionnaires, ask clients to indicate the birthdays of their children. Inform them that on their child's birthday they can come to your store and receive a personalized discount or surprise gift. It can be a balloon or a fridge magnet with your logo on it. This pleasant moment will surely be remembered by the buyer.
Arrange parties with clowns and life size puppets in your children's store. Children will love this event and will ask their parents to visit your store again.
