Today, the children's goods market is experiencing a real boom. The competition in this area is quite high, but each seller is able to attract potential buyers due to the competent and thoughtful equipment of his store.
It is necessary
- - money;
- - trade software;
- - cooler;
- - television;
- - mannequins.
Instructions
Step 1
Regardless of the space you have, divide the store into zones. If you are offering products for different age groups, make several mini-sections. Each of them will require different trade equipment. For example, knitwear for babies looks much better on brackets and hangers, and children's evening dresses on mannequins.
Step 2
Choose shop equipment in such a way that it is convenient to use it, first of all, for parents. For example, the lower shelves are ineffective because you have to bend over to get the goods. Refuse them altogether, or place on them goods that only the child himself may be interested in (balls, toys, wheelchairs). If space permits, place products on brackets, as items stacked on the shelves take extra effort and time to unfold and examine.
Step 3
Don't overwhelm your store design with vibrant colors and flashy accessories. The decor should not distract the attention of the buyer from the goods. Give preference to pastel colors and minimalism in decoration.
Step 4
Think about what the kids visiting your store will do. As a rule, parents choose most of the products. Make a mini-corner for children, put a cooler with water, a vase of chocolates, hang a TV with cartoons on the wall. Such things will make the stay in your shop of little customers pleasant and not tiring, and, accordingly, will allow your parents to stay with you much longer.
Step 5
Even if you exclusively sell clothes or furniture, be sure to enter the assortment of toys. Place small baskets directly on the floor, or special stands in the checkout area. Toys, key rings, office supplies: These impulse-demand products will often complement the basic purchase.
