When designing a clothing store, it is important to consider factors such as the class of the future store, the type and style of clothing you intend to sell, and what sizes the sales floor is. The combination of these details will play a decisive role in the choice of equipment, and a well-designed interior will be the key to a successful business. For each type of store, certain trade equipment is provided.
It is necessary
- - shelves;
- - hung up;
- - racks;
- - tables;
- - racks;
- - mirrors;
- - hangers;
- - mannequins.
Instructions
Step 1
A well-organized space is the first step towards becoming your customer. There are general rules for all types of stores. In the trading floor, it is important to highlight several zones, in each of which a certain product will be located. In the first zone, display new collections and the most expensive and fashionable items. In the second zone, place casual and cheaper items, in the third zone, present youth clothing. And do not forget an important detail - clothes of different types cannot be mixed.
Step 2
Based on the fact that most customers, once in the store, intuitively turn right and move along the right wall, organize the first zone so that it starts at the entrance and leaves to the right. According to statistics, it is near the entrance that more than 60% of purchases are made.
Step 3
When it comes to security, it is very important to plan the space so that it can be viewed by the administrator and security personnel.
Step 4
Dressing rooms should be placed on the sides or at the end of the hall so that they do not occupy the retail space and have a convenient approach. They should be well lit and have adequate space for the purchaser's personal belongings.
Step 5
If you open a boutique where you will sell branded clothes, focus on the exclusivity of the product and the interior in which the clothes will be presented. Everything should be expensive for you - repairs, equipment and every detail. You don't need a lot of commercial furniture. The main thing is that the store has space and good lighting. Don't forget to purchase some couches for buyers.
Step 6
For large clothing stores, the main rule of efficient equipment placement is convenient access to goods. It is important that the buyer can cover a large number of clothes with one glance. All things should be neatly hung and laid out.
Step 7
In stock stores, it is necessary to create a functionally convenient sales area, where there will be inexpensive equipment that can accommodate a large number of things.
Step 8
The design style of franchise stores is common for all countries. Therefore, in this case, you will have to adhere to certain design and rules.
Step 9
Commercial equipment should facilitate the convenience of choice. For example, shirts and T-shirts need to be placed on storage racks so that the sample is on the lid, and goods of all sizes are in the storage device. Jeans are usually laid out on shelves with cells or on tables. They should contain copies of the presented models so that it is convenient for the buyer to view the goods.
Step 10
Keep in mind that product sales are highly dependent on placement. One and the same thing can be on different shelves, and it is this factor that will determine the level of sales. The most efficient shelves are at hand eye level. Shelves at other levels are ineffective in terms of sales.
Step 11
There is one more subtlety. Mannequins are the most famous way to grab a customer's attention. Basically, they are displayed in glass showcases, however, with the proper use of space, a place can be allocated for them in the trading floor. A well-chosen outfit on a mannequin can help the buyer try on and purchase the entire set at once. They are convenient in that they allow you to evaluate a particular outfit on your figure and how you can combine things from the collection.
Step 12
Lighting plays a very important role in a clothing store. Therefore, pay special attention to the light. In addition to traditional overhead lighting, use lights, lamps and other elements. Sophisticated lighting will add a special charm to the store and make your stay in it comfortable.
