Children are constantly demanding attention, and young parents have less and less time for hour-long shopping trips. It is much easier and faster to follow the link you need and order everything your child needs on the website. The growing audience of online children's goods stores makes this business one of the most profitable in the modern market, and for young entrepreneurs, opening an online store can be the first step on the ladder of business success.
It is necessary
- - start-up capital;
- - formalized LLC or individual entrepreneur;
- - online store;
- - warehouse.
Instructions
Step 1
Determine what kind of baby product you will sell. The popularity of toys and educational games depends on the popularity of a particular product or brand, but the demand for baby food and diapers remains unchanged. If you plan on selling baby clothes, be prepared for a lot of returns. Children grow up quickly and it's hard enough to "guess" the correct size without a special table. Having decided on the assortment, proceed to the practical steps.
Step 2
Register the company as an individual entrepreneur or LLC. Registration as a limited liability company requires careful legal preparation, more start-up capital, but in the future it better protects against possible risks. The individual entrepreneurship option is more suitable for newbie businessmen with limited financial resources at the start-up stage.
Step 3
Open a bank account. The amount of start-up capital depends on the goals and capabilities. Determine in advance the number of people in the staff (from internet designers to couriers), narrow or broad specialization of the future store. Think about which part of the work you can do yourself, and for which you can hire a professional.
Step 4
Design a website. Try to keep its interface logical and intuitive. Your audience is young parents who will not waste time researching the structure of the site for a long time to find the right section. Don't just be limited to selling functions. Articles with background information on the health, upbringing and development of children will help visitors choose the right products. The creation of a forum on the website will help to increase the popularity of the online store on the network.
Step 5
Purchase a product. Compare the prices of several suppliers, take into account their experience in the market, the quality of goods before concluding a contract. Think about whether you are ready to receive the goods. If part of the assortment will be large items (strollers, child seats, children's electric cars), you will need your own warehouse.
Step 6
Fill the site with content. The more information you provide to potential buyers, the higher the chances of selling the product. Photos should be large, of good quality, showing each subject from different angles. Make your product descriptions as detailed as possible. In the description of the toys, include a list of the materials used, their environmental friendliness for the child. Indicate the age of the product. If there are clothes in the range of the children's online store, add a table to calculate the correct size.
