The idea of selling goods for children is considered quite successful: this area of consumption is designed to meet the primary needs of the “growing” category of citizens. To open your own children's goods store, you need to take into account a number of peculiarities when doing business in this industry and draw up a detailed business plan.
Instructions
Step 1
Decide on the form of organization. The best design option is individual entrepreneurship, which is characterized by lower taxation, a simplified system of accounting and financial reporting.
Step 2
Pick up an assortment of products and services. Think about where you want to start: whether it will be toys and children's accessories, clothes and shoes, hygiene products, etc. Keep in mind that it is easier for young parents to purchase all the goods they need in one place.
Step 3
Analyze the market. Assess the state of the market: the number of competitors, their mistakes and advantages, the potential size of the consumer segment. Knowing the situation will help you to bet on the provision of more profitable services and goods.
Step 4
Pick up a room. Choosing a store location is very important. Look for premises away from competitors, but close to potential buyers: a crowded area with good traffic, the proximity of kindergartens and playgrounds. Look through as many options as possible and choose the best one, possible subsequent moves will cost more. Renovate the premises and bring in equipment. Invite a professional designer or do your own interior design with a children's theme. Your store should be cozy and comfortable. An excellent option is to decorate fairy-tale characters with life-size figures. Pay attention to the commercial equipment and try to bring its design as close as possible to the general style of the room.
Step 5
Hire staff. To open your own children's goods store, you need a minimum staff: friendly and qualified sellers with the necessary experience, an accountant, a cashier, and a store manager.
Step 6
Look for suppliers. Choose reliable suppliers with a good reputation and flexible working conditions.
Step 7
Calculate the return on your store. Compare all items of income and expenses, determine the amount of initial capital.
