Products for children are in great demand. However, it is not easy to sell them - you need to choose the best assortment, correctly form a pricing policy and skillfully emphasize your difference from numerous competitors.
It is necessary
- - IP status;
- - premises;
- - signboard;
- - staff;
- - trade software;
- - cash machine;
- - stock of goods.
Instructions
Step 1
Decide what shape your store will have. You can open a small outlet specializing in one or two product categories - for example, to do clothes for toddlers up to two years old, educational toys or shoes. Another option is a large specialty store that will feature all the major categories of baby products. The choice depends on your financial capabilities: the larger the outlet and the wider the assortment, the more stock of goods you will need.
Step 2
Choose a good location. It is best to locate your store near a school, kindergarten, maternity hospital or clinic. To get potential buyers to find you, order a large, visible sign, set up a folding stand on the sidewalk, post flyers on nearby billboards and poles.
Step 3
For a small retail outlet, placement in a popular shopping center may be a good solution. Don't be tempted by low rents - these are usually found in low-traffic locations.
Step 4
Purchase shop equipment. For a children's store, you will need open shelving for displaying accessories, shoes and toys, as well as a hanger for clothes. It is not necessary to display kits on mannequins, but they can attract attention and greatly decorate the hall. If you decide to purchase a pair of mannequins, do not skimp - low-quality products with peeling enamel are more likely to scare away potential buyers.
Step 5
Decorate showcases. The children's store should attract attention and give an idea of the range. Give preference to bright, juicy colors: yellow, orange, blue, pink. Instead of a product in the window, you can place bright banners depicting children in beautiful outfits or eye-catching photographs of toys. Models for shooting can serve as your children or toddlers friends.
Step 6
Find suppliers of the product. You can choose two or three large wholesalers with a wide range or create your own product pool by contacting manufacturers directly. Dilute the standard assortment with original brands that customers can only find at your place.
Step 7
Hire salespeople. The best option is women with children, and possibly grandchildren. A good salesperson should actively and amicably communicate with customers, maintain order in the sales area, and know their assortment perfectly. In addition to two or three salespeople per shift, you will need an accountant, merchandiser and a cleaning lady. You can fill the position of director and advertising manager yourself.
Step 8
Consider a customer incentive system. You can run seasonal sales, buy two items, free third, or give customers small gifts on specific dates.
Step 9
Start promoting your store. It is not necessary to spend money on image articles in magazines and newspapers and advertising banners. Invest them in incentivizing sellers and building your own website. With proper development, it can become an excellent platform for an online store, which will increase your profits without additional costs.
