The market is a retail space that is leased for trade pavilions. If you decide to engage in this type of business, initially you should calculate where in the city you can extract the maximum profit from it. This is necessary so that the tenants see the obvious development prospects in this direction and are ready to cooperate with you. In the event that competitors were not accounted for, you could suffer large losses.
Instructions
Step 1
Choose a place for the market, so that it is in a residential area and at the same time is away from major shopping centers. If there is a grocery supermarket nearby, sellers will only have to dump.
Step 2
Once you have selected a location, look for those willing to rent space in the market. Place ads in newspapers, on the Internet, on the radio. Hire a distributor of print ads.
Step 3
After the initial set of tenants is ready, start advertising campaigns. It is best to start a market opening with a promotion, and since people associate markets with cheap products, the best promotion is a discount. Agree with those who rents your retail space that for three or four days the price of food will be thirty percent lower than usual. Explain to them exactly what this will do.
Step 4
The advertising campaign should be aimed primarily at the older generation, as the most inclined to buy products in cheap places. Post advertisements on the entrances of houses located in the market area, use mailboxes to distribute advertising materials, actively advertise in newspapers.
Step 5
Run "Discount Days" regularly with accompanying advertising campaigns to maximize visitor interest in the market.
