To effectively promote a product on the market, it is necessary to conduct a number of marketing research. And you should start by determining the state of the industry to which the proposed product belongs, as well as segmenting the niche.
It is necessary
product, promotion plan, computer
Instructions
Step 1
Study the market in which you are going to work. One of the easiest ways is to buy ready-made marketing research. If your budget is tight, do your research with your team. Two methods work best. Monitoring is the study of industry and business media that may contain analytical materials. Expert survey - conversations with leading industry players who are not direct competitors.
Step 2
Analyze similar products as well as products that meet similar needs. The analysis requires lists of qualities, both favorable and not favorable to high sales. Knowing the strengths and weaknesses of direct competitors, it is easier to draw up an effective plan for product promotion.
Step 3
Make a complete list of the characteristics of the products you are going to promote. Do not forget about USP (unique selling proposition, that is, qualities inherent only in your product). Tie each of the positive qualities to some basic customer need. Thus, you will receive an answer to the question about the targets of influencing the consciousness of the target group.
Step 4
Develop ways to communicate the information you need. Decide which of the means of communication is appropriate for the product being promoted. Advertising, PR, viral marketing, cross-marketing - you can use these tools all together, or you can use them separately.
Step 5
Approve the marketing plan, which should reflect all the actions required to promote. Define the media circle that gets the attention of the target group. Find out the cost of advertising materials placement. Make a budget plan. Develop informational reasons on which you will write press releases for free posting on news and other Internet resources.
Step 6
Make a website. Ideally, this should not be your company's business card site, but a resource dedicated to products. Content advertising is of great benefit, with the help of which it is also possible to successfully promote a product on the market.
