Advertising newspaper is one of the most profitable printed materials. If its circulation is high enough, a lot of advertisers' money will flow into your pocket. However, for the project to be successful, it is important to get the advertising newspaper right.
Instructions
Step 1
Decide whether your newspaper will have a specific profile or anyone can place an advertisement in it, regardless of the goods, works or services offered by them. The first option is suitable for distribution on behalf of a particular shopping complex, community of manufacturers or entrepreneurs, the second for all other cases.
Step 2
To make your newspaper effective, think about what will get the reader to read it. It can be interspersed advertisements with interesting articles, useful information, recipes, regional news, interviews with famous people. Decide where you will receive such materials from.
Step 3
Sign a contract with the printing house.
Step 4
Determine the target audience and circulation of the newspaper. For example, if we are talking about advertising a shopping center, the circulation should cover all residents of houses located nearby. Such products are usually distributed free of charge.
Step 5
Calculate the costs that will be required to publish a newspaper, determine the number of advertisements in the issue. Based on these numbers, set the cost per ad for the advertiser so that you have a profit.
Step 6
In the media, advertise the appearance of a new advertising newspaper, invite advertisers to cooperate. In the case of a shopping mall, use leaflets and personal contact to alert entrepreneurs. For the best promotion of your project, organize proven advertising moves: prize drawing, temporary discounts, social promotions.
Step 7
Hire couriers to deliver the newspaper to readers.
