Advertising is necessary for almost any product. Of course, not all of its types are suitable for absolutely every product. In every area of business, there are options that bring the most bang for your buck and there are options that are virtually unprofitable. But one type of advertising is almost universal. This is outdoor advertising.
It is necessary
Advertising banners, benches with advertisements, banners, white canvas, projector, commercials, posters
Instructions
Step 1
Rent or purchase multiple billboards side by side. Place ad banners on them. Option one: place the same pictures on them, this will increase the memorization of your product and improve brand awareness. Option two: come up with an original comic-style layout with clearly visible information (it is better if each subsequent picture continues the theme of the previous one) and place them on the billboards. A vivid plot will attract the attention of people, they will look for the next picture with their eyes. So on a subconscious level, a person will remember the name of your organization or product.
Step 2
Write a letter to the city administration stating that you want to participate in the improvement of the city. It is unlikely that you will receive a negative answer. Sign an agreement with the administration that you will put a certain number of benches (or trash cans) in the city absolutely free of charge. Order benches with your own advertising. This way, you will save a lot of money. the cost of a bench in comparison with the cost of advertising on it is negligible.
Step 3
Find out if there are monitors in your city that broadcast ads. Be sure to look at their location. If they are located in places where there are frequent traffic jams, place an order and post your videos.
Step 4
Rent a haul spot in front of a famous club, movie theater or restaurant. Order (or make your own if you have the equipment) a hanger and hang it up.
Step 5
Find any building under construction that is more than 5 stories tall. It is better if it is located in crowded places. Sign a contract with an organization that is building one of the ends of the house for rent. Hang the place received under the contract with a white linen. Rent (or purchase) a large projector. Record some commercials and broadcast them on this building.
Step 6
Rent space at multiple stands. Make small promotional posters with tear-off coupons that offer a specific discount on your product or service. Place your ad.
