Today there are many options for advertising structures: billboards, signboards, roof and light installations, pillars and many others. All of them are used to solve various problems of advertisers, which determine the methods and features of outdoor advertising sales.
Instructions
Step 1
Find out which category of advertisers might be most interested in your ad space. It must be remembered that you are offering the buyer not just an advertising space, but contact with a specific audience. The more specific and obvious the favorable conditions for the perception of the advertised product or service by the target segment, the more attractive the offered space for the advertiser.
Step 2
You can choose an alternative way of interaction with advertisers, having previously identified the most active of them in your city and identify their target audience. Then assess if your geography has locations that meet their needs. After that, you can proceed to the design of a commercial offer and contact the advertiser with it.
Step 3
Offer your customers the most varied outdoor advertising program possible. Constructions should differ in shape (including non-standard for certain categories of advertisers), size, visibility, support height, shield angle in relation to the roadway. The buyer should be able to choose a convenient advertising period and payment method. It is necessary to provide illumination of structures (internal or external) in the evening and at night, since a round-the-clock display of advertising is important.
Step 4
Consider the peculiarities of working with structures of various formats. For example, in the case of 6x3 meter double-sided billboards, the most valuable for the advertiser is side "A" (to the right in the direction of travel and closest to the traffic flow). For a board placed on a dividing strip, both sides are considered category "A". Side "B" can be made more attractive for the buyer of the advertising space if the structure is located at the turn of the two-way road (one lane in each direction). Then side "B" will be in the driver's field of vision for a longer time.
Step 5
When selling outdoor advertising, use the possibilities of the Internet, maximize the automation of work processes. Register a site and order software for it that allows customers to see complete information about the advertising structures and placements you offer, their occupancy / availability and cost. Also, for the convenience of the client, provide for the ability to set the necessary search and filtering parameters, to carry out a virtual viewing of advertising space.
