The average check in your cafe is firmly at the level of 1000-1500 rubles and does not want to grow? Perhaps one of the best ways to grow it is to change the format of your cafe and thus attract new customers.
Instructions
Step 1
If you want to increase the average check, it is difficult to resist such seemingly simple actions as raising the prices of the dishes in greatest demand. You should be careful with such things: by increasing the prices of the best-selling dishes, you can lose some of your regular customers. Perhaps they come to your cafe precisely because you can eat well and drink 1000 rubles worth of beer there. If you remove this opportunity, then your cafe will cease to be attractive to them, and new customers will not appear.
Step 2
In order to increase the average check, it seems necessary to attract new customers - those who will be ready to leave not 1000-1500 rubles in the evening, for example, but 2000 and more. To begin with, it is important to understand what kind of customers they are and what (what food and drink, what setting, music, etc.) they prefer.
Step 3
It's easy to see such a potential customer - for this you can go to any cafe where the average check is higher than yours. After observing its visitors, you can make an approximate portrait of both the client and the environment he needs.
Step 4
After that, you can start making changes to the menu (reduce the choice of beer brands, but diversify the choice of cocktails - they are more expensive and are more often in demand among wealthier people). It is also important to think about changing the format of the cafe itself. Perhaps it is worthwhile to design the premises differently? One and the same room can, thanks to the design, be in a deliberately rude, primitive style, and in a home, and in a vintage one. Instead of background dance music, you can, for example, put on jazz.
Step 5
The longer the customer stays in your cafe, the higher the average bill will be. You can "detain" a client by organizing various events - concerts, movie screenings. If you do not want to turn your cafe into a club, it will be enough just to arrange a small library in it or offer clients to play board games (chess, backgammon, etc.). You can sit in a cafe for an interesting book much longer than just at lunch, in addition, reading will require "recharge" in the form of an extra cup of coffee with dessert.
Step 6
It is important that many more people know about these changes in your cafe and as soon as possible. The simplest ways of promotion are suitable for this - distributing leaflets to visitors of a similar cafe (why should they not come to you next time?), Placing banners on the network.
