For the owner of any commercial enterprise that sells goods or services to the end consumer, including catering establishments, it is important to track the change in the average check. It shows how high the level of customer loyalty is, what the purchasing power, visitor behavior and the effectiveness of marketing activities are. Raising the average check may indicate a change in one or more indicators.
Instructions
Step 1
Building the right sales tactics can reduce the consumption of production resources, increase your income, offering the visitor what he wants.
Step 2
Expand the menu. The larger the offer, the easier it will be for the waiter to offer the client what he orders. The menu should have a sufficient number of non-independent dishes: toppings, sauces, side dishes, syrups, cream, and so on. This will increase the original order.
Step 3
Use the double serving method. To do this, determine the size of the optimal portion - not too large, otherwise it will be problematic to sell the double portion, but not too small, so as not to displease the visitor. And include in the menu a dish increased by 2-3 times with a small discount. You can apply this method to drinks, hot, cold snacks, desserts. When entering a new item in the menu, make sure that there are dishes in which you can serve the dish. A double portion of 500 ml juice poured into a beer glass will look ridiculous.
Step 4
Control prices. Some people think that the easiest way is to raise prices, which will entail an increase in the average check. But if the client is used to a certain price level, then most likely you will lose him. A person is psychologically designed so that he does not remember the final amount in the bill, but the price on the menu. Therefore, increase sales through volume, not price increases.
Step 5
Train your staff. A lot depends on the communication of the waiter with the visitors, his ability to offer drinks and dishes. He should not impose, but offer to make a choice. When a client gets lost among the names of the menu, he either prefers to choose standard dishes that are well known to him, or turns to the waiter for advice. If he says in response that all the dishes are delicious, he will lose about half of what is possible - the guest will simply take it as indifference to his person. It is better if the waiter offers something specific. If a customer is tossing between two dishes, offer to try both. Of course, each dish has its own selling technology, so don’t skimp on trainings for waiters.
Step 6
Offer different payment methods. Psychologists have noticed that the average check issued by bank transfer is, on average, 10-15% higher than in cash. Enterprises that do not want to encourage customers to pay by card will never become the leaders in their sector. So, the desire to save on taxes by hiding the amount of purchases will result in a loss of profit for the business.
