When starting his own business, any person, of course, wants to make a profit from it. There are several different ways you can make money from a print newspaper.
Instructions
Step 1
The first source of income for any print media is money from the sale of circulation. When publishing a newspaper, you need to decide where you will distribute it. Newspapers can be sold at Rospechat kiosks, post offices, or by subscription. As a rule, well-known mass publications receive the largest income from circulation. If the newspaper is new and no one knows it, then at first it will be inactive to buy it. In order for everyone to know about your newspaper and be interested in it, you need to advertise it. Order advertisements on radio and television, hold a competition or charity event in conjunction with any well-known company. The main thing is that the name of your newspaper is heard by the readers. Then they will begin to show interest in her. Accordingly, sales will increase.
Step 2
The second way to make money from your own newspaper is by selling advertisements. To do this, you need to create a database of potential customers and start offering them your services. There are publications that pay off completely through advertising materials and are distributed free of charge. This model is more typical for glossy magazines, but it is also used in newspapers. In order for advertisers to agree to work with your newspaper, you need to hire a good advertising specialist and designer. An employee of the advertising department will negotiate with potential clients and conclude contracts. The task of the designer is to competently and beautifully translate the customer's ideas into reality. The work of a journalist writing advertising texts will be no less important and in demand. To begin with, customers need to provide a portfolio with previously made advertising. In this case, he will be sure that he is dealing with professionals.
Step 3
It is almost impossible to successfully sell the circulation of the first issue or collect a sufficient number of advertisers for it. Few people want to deal with a completely unfamiliar publication. Get ready for this. If your own funds are not enough to launch the project, you will have to look for sponsors. Think about who will be interested in funding your project. It can be a large private or public company. In exchange for the money provided by the sponsor, you will have to periodically promote it in your newspaper. There is a significant disadvantage here: it is possible that the person or company that invested money in your newspaper will begin to control its content. If you want to create a completely independent newspaper, then try to refrain from outside help and accumulate your own capital.
Step 4
You can also try making money from paid advertisements in your newspaper. This will not bring a lot of money, because in any city there are special newspapers for free ads. But if your newspaper becomes popular with readers, then it is possible that paid ads will be in demand.
