For most magazines, advertising is the main source of income, while it directly depends on the popularity and geography of the magazine's distribution. It turns out that in order to increase the magazine's income, it is necessary to raise its popularity among clients and increase its popularity. In order to promote the magazine, it is enough to use a few simple techniques.
Instructions
Step 1
Use radio and television advertisements. The more popular your magazine is, the more people will pay attention to it when choosing a magazine. It is possible that they will also be interested in certain topics of your magazine, and they will search for it because of this. The more people ask about the magazine, the more volumes distributors - newspaper stalls and other stores of printed materials - will be able to buy from you.
Step 2
Work with the crowded places of your target audience. For example, if your target audience is young mothers, leave stacks of magazines at antenatal clinics, children's clinics as free samples so that your clients can familiarize themselves with them and make their choice in your favor.
Step 3
Use the website and social media. Publish parts of an article or journal in the public domain on a site with a duplicate in the social network. Your task in this case is to interest a potential client in the content of the magazine.
Step 4
If you publish a specialized magazine concerning, for example, construction, work with legal entities. Make cold calls both for the purpose of an advertisement placement offer and an offer to get a free sample for review. The more active your managers are, the more your magazine will be known.
