The business associated with the transportation of goods is constantly increasing its pace, which means that it is most attractive for starting in entrepreneurship. The demand for forwarding is consistently high, but there are also some risks. That is why, before opening a forwarding company, it is necessary to collect as much information as possible.
Instructions
Step 1
First of all, write a compact business plan, draw up a cost estimate.
Step 2
Choose the organizational and then the legal form of the future company, register it (better as a legal entity, this form inspires more confidence in customers).
Step 3
Decide on a location for your office. The criterion for assessing the location should be a good transport interchange. When equipping an office space, pay special attention not to furniture, but to a good high-quality communication system and software, because forwarding activities require constant contact with customers.
Step 4
“Human resources decide everything” - this phrase has not lost its relevance, therefore, determine the organizational and personnel structure, think over the business processes. And only then start recruiting staff. At the initial stage, do not inflate the staff, you may have to perform and control some functions yourself. The main employees are actually forwarders and dispatchers, and the accounting department can be outsourced (subcontracted). Find an experienced logistician with your carrier and customer base. Do not skimp on the remuneration of this specialist, since it is he who will be the key figure in all processes of your company. Think over a system of employee motivation, for example, a fixed rate and a percentage of each successful deal.
Step 5
Start with a small number of shipments in order to analyze the load and correct errors in time. Calculate and write down the prospect of orders for the expedition, taking into account the seasonal parameter (in the fall, transportation is activated in all areas).
Step 6
Come up with a smart ad campaign that fits your organization's budget and overall vision. Too active and massive advertising will probably give you a flow of clientele, but there is a risk of not being able to cope with the terms and quality. The best promotion at first is positive recommendations and corporate clients.
Step 7
With the help of an invited lawyer, prepare a package of contractual, accompanying documents, provide for all force majeure circumstances in them. Constantly study, read, study the laws of logistics and the market. Believe in your idea, inspire your team, work and achieve your goal.
