There seem to be many wedding salons in Moscow, but it always seemed to you that they were somehow the same, and at one time you found a dream dress with great difficulty. In your salon there will be no such monotony for sure! Consider how to open a wedding salon and what costs will be required to open it.
Instructions
Step 1
First, let your imagination run wild and decide on the assortment, and then on the customers. If you want to open a completely "informal" salon and are afraid that its turnover will be small, you can play it safe by selling evening dresses in it, since they are in demand among bridesmaids who often come to choose a dress with her. A bridal salon can sell not only dresses, but also shoes, accessories, and props for wedding contests. There are brides who come to choose dresses with the grooms - why not have a men's department in your salon?
Step 2
You need to decide what audience you are counting on. Should your clients be wealthy or not? It depends on this whether you will position your salon as expensive and elite and from which suppliers you will be able to order goods. You can find suppliers online, contact them and make an appointment. You should not rush to conclude contracts, because you can find someone who will offer you the same or a similar product cheaper.
Step 3
The next step is to rent a room. A large basement of a residential building in a residential area is also suitable for a wedding salon, but nevertheless the place should be located not very far from the metro so that it can be conveniently reached. A good solution is to rent a room near the registry office. The room should be large enough to fit a large mirror in front of which brides in dresses will walk.
Step 4
The equipment of a wedding salon can be quite modest: a showcase, mannequins, counters, hangers and a cash register. It is also good to get a sofa for waiting with magazines. The main requirements for the staff of the wedding salon (sales consultants) are politeness, the ability to listen to customers, and stress resistance. For the first time, one sales assistant will be enough for you.
Step 5
To survive the competition, your salon needs advertising. All means are good here: banners and advertisements on the Internet, a good website, a bright name, posters. It is worth remembering that your best advertising is those services that others do not have. For example, you can offer a so-called "bonus package" - recommend a hairdresser, photographer, host. In addition, in the bridal salon, it is worth considering the possibility of fitting the wedding dress to the figure, since in the atelier this is often done poorly and only spoils the dresses.
Step 6
Let's try to calculate the approximate costs of a wedding salon:
1. rent of premises - from 20,000 rubles per 1 square meter per year. You will need a room with an area of at least 30-40 sq.m. Total - 600,000-800,000 rubles per year.
2. equipment - from about 25,000 rubles.
3. Salary of a sales assistant - from 25,000 rubles per month.
4. the salary of the seamstress who will make the fitting of dresses - from 20,000 rubles.
5. Advertising - from 30,000 rubles, website - from 40,000 rubles.
6. the first batch of goods - depending on the goods.
