Publishing the magazine is an interesting and dynamic business. It can be very beneficial if everything is carefully thought out and calculated in advance. Until recently, the niche with publications about stars was relatively vacant. In 2007, only 7 magazines of similar subjects were published, designed for different target audiences. Now a little more of them are published, and there are still all chances for successful business development in this segment.
Instructions
Step 1
Register a legal entity. To do this, pay the state duty, collect the necessary documents (protocol on the decision to create a legal entity, charter, application for registration in the form of P11001, receipt of payment of state duty) and submit them to the tax office. Depending on the chosen taxation system, the list of required documents may vary and be supplemented.
Step 2
Conduct marketing research and determine what format of the celebrity magazine you will publish, its target audience, frequency, volume, etc. Think over the concept of the magazine well, find your zest. The publication should attract attention to itself and not get lost in its segment.
Step 3
Write a business plan in which you can fully reflect all the expected expenses: rent, employee salaries, printing services, approximate celebrity fees, etc. It is better to involve a consulting company for this. Calculate how much is needed to prepare and print the annual circulation. It is this amount that you will need at the initial stage of the business. According to experts, the first issues of magazines are unprofitable. The payback period of a publication depends on many factors and usually lasts from six months to one and a half years.
Step 4
If you are going to publish a magazine with a circulation of more than 1000 copies, then register your publication with Roskomnadzor. Pay the state fee (it is 2-4 thousand rubles), collect a package of documents (information about the founder, publisher, copies of their passports, a receipt for payment of the state fee) and write an application requesting registration, indicating in it all the information about the journal (title, subject, circulation, format, frequency, source of funding). Publications with a circulation of less than 1000 copies are not registered with Roskomnadzor.
Step 5
Find a room for an editorial office. A celebrity magazine should be located in a respectable location.
Step 6
Get involved in the selection of employees. The composition of the editorial board is formed depending on the format and frequency of the publication. But you cannot do without journalists, art director, photographer, layout designer, proofreader, advertising and distribution managers, lawyer, accountant and driver. These should be highly professional people or great enthusiasts in their field. Pay special attention to finding the editor-in-chief. In many ways, he will determine the policy of the journal. Ideally, the editor-in-chief should be his own in the stellar circles. Then, using his authority and personal connections, he will be able to attract VIP-persons to the magazine.
Step 7
Decide on the headings and topics of the articles of the pilot issue. Take high quality photos to your materials. Remember that the stars are very important how they look in the photo and are not indifferent to what is written about them in the articles, so be sure to coordinate all the finished articles with them.
Step 8
Advertising is the main source of income for magazines. Find advertisers. You can search for them in competing publications and offer more favorable conditions. For example, advertise in the first issues for free or on a barter basis. The latter is well suited for the printing house in which you plan to print circulation.
Step 9
Very important to success is how quickly the magazine becomes popular. Therefore, at the start, you should not skimp on advertising. Use various media, radio, television, the Internet, organize free distribution of some or all of the circulation of the pilot issue. Depending on the target audience of the publication, lay out the magazine in large business centers, gas stations, beauty salons, respectable cafes, etc.
