To sell over the Internet, it is not enough to create a website and organize a payment acceptance. Not everyone will agree to buy goods online from a stranger or a young company. Even if you offer return guarantees and payment options on delivery, people may hesitate. Maybe it will take too long for the item to ship. Or you will not comply with the return request. Or other reasons. You must answer such objections and concerns of the buyer in advance.
Instructions
Step 1
Provide as much contact information as possible on the website. Submit directions to your office or warehouse. Indicate the phones of different departments - warehouse, accounting, reception, sales department. Don't forget about email addresses. It will be a mistake to specify e-mails from free mail services. Your addresses must be linked to the domain name of the site. The more information there is, the more trust there will be on the part of site visitors.
Step 2
Create a section about the company on the website. Do not write a boring mission there, do not copy the giants of the market. Buyers are not interested in this yet, because they do not know anything about you. Instead, post as many photos as possible about the life of the company. Smiling people working on customer orders will create a shopping experience on your site. Show future customers how your warehouse works, what the accounting department is doing, what delivery vehicles look like. Submit video clips from corporate events on the site.
Step 3
Create a small section of the site for buyers in the form of a blog or forum. The main thing is that you can ask a question and get an answer quickly. If you have a few more buyers, simulate live communication. Have someone ask typical questions and the support team will answer. This way you will engage people in a dialogue and then they will ask questions themselves. This is not cheating buyers, because you will post the actual questions people are asking you in the form of a dialogue. Answers in the form of a dialogue are more pleasant to read than boring instructions for payment and delivery. Consider this peculiarity of information perception.
Step 4
Test different sales methods and measure results constantly. Order a sales copy to a good copywriter, measure the sales conversion. Change the text to "selling video" and measure the conversion again. Replace the videos with pictures showing the delivery process and all deadlines in the form of comics. Measure conversion again. Think of something else and measure conversion again. This will determine the most profitable sales option.
