Choosing an advertising agency is a crucial step that will undoubtedly affect your marketing campaign as a whole. Approach it in the same way you would when choosing a staff member. Do not forget, you must work as one single organism. Only in this case will you achieve mutual understanding and, accordingly, the expected result.
Instructions
Step 1
In order to choose the right advertising partner, you must clearly understand what exactly you need it for. What functions do you want to transfer to him, and what result do you intend to get from his actions. Make a list of the services you want to order.
Step 2
Based on the received list of services, proceed to the search. Use your personal connections and acquaintances, browse magazines and newspapers, turn to the Internet. Remember, the best choice is already proven companies that have provided advertising services to your friends or acquaintances.
Step 3
After several candidates have been found, start a personal acquaintance. Make contact. It is best to go to the office and personally assess the state of the company, the general appearance and impression of what you saw. If this is not possible, call all the agencies you find to clarify and discuss their services and prices.
Step 4
Invite each candidate to compose a short smart release in which they can show the solution to your tasks. Pay attention to those works in which the formulation and solution of problems were found in a non-standard way.
Step 5
Gather as much information as possible about your chosen agency. Examine the completed advertising campaigns of the specialists with whom you will work.
Step 6
Feel free to ask your ad manager to explain your company's goals and objectives in your own words. Experts must absolutely clearly understand what goals you are pursuing and what result you want to get.
Step 7
Make a small trial order to more accurately assess the level of services provided. Pay attention to such points as the speed of order service, the effectiveness of the implementation and promotion of your product.
Step 8
Trust your intuition. If something confuses you about the work you are doing, or you do not feel the return that you expect, ask to replace the manager or change the advertising agency.
