Good product turnover is essential for the grocery sector. Short shelf life and high price competition are pushing store owners to take a range of measures to increase sales.
It is necessary
- - ABC analysis;
- - table;
- - dishes.
Instructions
Step 1
Conduct an ABC assortment analysis by analyzing sales over several months. Consider the seasonality factor, as well as the conduct of promotional events in certain categories. Group A will include 20% of the products that bring you 80% of your income. The turnover should be increased specifically for this category, since you need products of groups B and C, rather, for the general assortment.
Step 2
Use the principles of merchandising. First of all, review the display on the shelves. The goods of group A should be at the level of the buyer's eyes and in direct access. The most popular of them are in the middle of the shelf, in the so-called "golden places". At the top, place expensive products that will play an image role in the window dressing. On the lower shelves, place goods in large packages and with a low margin: those for which the buyer will not be too lazy to bend over (for example, flour, bottles of water, potatoes).
Step 3
Follow the trajectory of the movement of buyers in the sales area. Try to place the most sought-after items in different locations in the store. In this case, the client will have to walk all over the room: in the course of the movement, he will certainly take other products that he did not plan to buy initially.
Step 4
Periodically arrange sales promotions, attracting a buyer with a very low price for any one product. Its cost should be significantly less than similar products from your competitors. Having come to your store for this particular product, the client will surely choose something else.
Step 5
Use “atmospheric” displays with related products. This method is especially effective on the eve of holidays or when the seasons change. For example, “set the table” by placing glasses, beautiful dishes on it, and also by arranging products similar in purpose: wine, elite cheeses, sweets, exotic fruits.
