To increase store sales, you can follow one of the following paths. Make a higher average purchase amount or attract more buyers. And in fact, and in another case, the sales curve will certainly go up.
It is necessary
- - sales report
- - phone number for contact with suppliers
- - training of sellers
- - pr-campaign
- - media plan
Instructions
Step 1
Analyze the sales reports for the last 3-4 months. Surely there will be positions that are "dead weight". If you have them for implementation, agree with the supplier to return or replace them with similar models, but which you have quickly implemented. As a rule, suppliers are willing to enter into dialogue with stores, because interested in partnerships. If the product that is frozen is the property of the store, that is, it was purchased with post-payment or with a deferred payment, but the deadlines have already passed and the money has been paid for it, it is time to develop promotions for its early sale.
The key to a good turnover is that the store's products must be completely renewed every three months. This is especially true for small shops within walking distance, which are mostly visited by regular customers. Exceptions are shops selling bulky goods of high value. For them, this period is approximately six months.
Step 2
Review the service. Conduct sales trainings with sellers - perhaps there is no increase in sales in your store due to the fact that sellers do not know how to sell? As a "good person" - not a profession, a friendly employee at the counter is not a salesperson yet. Perhaps the store employees would be happy to increase the average check, but they do not know how.
Hire a successful business coach to help salespeople master their sales skills. He will guide them through the training system, which the coaches call "ZUN" (Knowledge - Abilities - Skills). In other words, a business coach will tell you how to sell; will show you how; will work out the practice of sales, which is necessary to increase revenue in the store.
Step 3
Develop an advertising or PR campaign. There are two ways to get more customers to your store. The way of placing advertising (including image advertising - in glossy magazines, television, radio, etc.) should be chosen by stores selling expensive, unique or large-sized goods purchased by consumers as planned. You can go to such shops across the whole city. For an advertising campaign, it is necessary to draw up a competent media plan, as well as develop mechanisms for checking the return on investment.
Shops within walking distance, incl. grocery stores, which are designed primarily for an audience living or working in the immediate vicinity, we can recommend pr. The best way to increase sales in stores in such cases is the development of loyalty programs. Tie the buyer to the point of sale, this can be done by issuing discount cards like "Third purchase in a week - 20% discount", etc. In stores designed for young people, the loyalty program of the format “Bring two friends - you will get a 15% discount on their purchases” is increasing the revenue quite well.
Grocery stores may be advised to sell 5-6 high-demand items with no trade margin. Then the rumor that certain products are cheaper in this store than in others will quickly spread throughout the surrounding courtyards. And these stores will increase sales due to additional purchases, because not only for 5-6 items, buyers go to the store.
