The number of sales in a women's clothing store is a variable value, it depends on many factors, including seasonal ones. Don't expect it to be large in the post-holiday periods or during the holiday season. But on the rest of the days, you can increase your sales of women's clothing using several proven methods.
Instructions
Step 1
As marketers have found, almost half of the success in selling women's clothing depends on the seller. When recruiting store personnel, try to match the appearance of the sellers with the products that you offer. If sellers will not wear uniforms, then the clothes for them must be purchased from your store. Younger clothes should be sold by younger girls, classic ones can be entrusted to respectable older ladies. And without exception, they should look well-groomed and tidy, be neatly combed. And, of course, there should be no male salesperson in a women's clothing store.
Step 2
The location of your store, its name and windows are of great importance. These are the factors that attract those who pass by, but are your potential buyer. The original name, reflecting the specifics of the trade establishment, its sign that stands out on the facade, a convenient spacious entrance will attract an additional number of interested parties to you. Determine in the store premises the point where the eye of the customer who has entered it falls. Install a group of brightly dressed mannequins there, or make an installation on this site using sample products.
Step 3
The art of merchandising - displaying products, displaying them on hangers and shelves - will also help you increase sales of women's clothing. Place items of the same brand, from the same collection side by side, decorate the layouts with posters, and divide clothes into sets, making it easier for customers to select them.
Step 4
If there are many brands, present products by product brand, color scheme, or kits. Use color spots to draw attention to the clothes displayed in the room. Make sure that the hangers with the goods are not hung very tightly and that buyers can easily remove and examine the thing they like.
Step 5
Pay attention to the fact that the sales area always smells good, use popular perfumed scents, which will later evoke pleasant associations among your customers and stimulate their desire to visit you again. Even pleasant, quiet, but dynamic music can inspire a woman to buy.
Step 6
Discount discounts, especially cumulative ones, will become an additional incentive for your customers. Arrange periodic sales and promotions. The complex of these activities will allow you to attract regular and new customers to your store, to steadily increase sales of women's clothing.
