There are many clubs in Moscow - from the cheapest to the most pretentious. Nevertheless, the entertainment industry is developing, and almost any well-promoted club will find its visitors. However, opening it in compliance with all formalities is not an easy task.
Instructions
Step 1
Opening a club is a pretty capital-intensive idea. Consider a list of the essentials for an average music club:
1. rent of premises.
2. technical equipment.
3. bar equipment.
4. staff.
5. advertising.
6. security service.
7. registration, obtaining licenses, expenses for lawyers (you cannot do without them when opening a club).
Step 2
First of all, it is worth deciding on the concept of the club and the target audience. The most active visitors to the clubs are young people from 17 to 30 years old. These young people listen to completely different music - from Rn'B to metal. It is unlikely that it will be possible to open a club "for everyone", so you should immediately choose a musical direction and work for the audience that likes this music. After that, you can think about the equipment, and about the premises, advertising, and even about the menu: a jazz club needs completely different equipment and design than a rock club.
Step 3
The best place for a club is, of course, within the Garden Ring. Since there are many clubs in Moscow, few people want to go to a club far away. It is desirable that it is convenient to drive up to it by car.
Step 4
A good club always runs promotions. It can be anything: a raffle of tickets for a particular concert, two cocktails for the price of one, themed parties. It is worth using world stars as a means of attracting customers: at least two or three of their concerts a year will make the club good advertising. Naturally, we should not forget about advertising in magazines, on radio stations, etc.
Step 5
Even the smallest club should have a security service (or it is worth hiring employees of a private security company). This will prevent both drug dealers and ordinary thieves from getting into your club. Each club event may require 10 or more security personnel.
Step 6
It is important not to forget about the legal issues. Firstly, a legal entity will need to be registered under the club - best of all, an LLC. It is also important to obtain an alcohol license. All this can be done on your own, but such things take a lot of time, so usually external lawyers are involved for this. There are special companies involved in the registration of legal entities.
