Often the best brand names come about by accident and have been around for decades. For example, Steve Jobs is said to have named his company Apple simply because it is his favorite fruit. But not everyone is lucky in such accidents. Sometimes it takes a lot of work to come up with a good brand name.
Instructions
Step 1
Before you start choosing a name for a brand, read the main recommendations of experts in this regard. Experienced entrepreneurs believe that the name, firstly, should not be too long. A short word is much easier to remember. Secondly, it can hint at the type of your activity, but it should not speak directly about it. Thirdly, the name should be euphonic and original. Based on these simple recommendations, start to select options.
Step 2
Turn your name into a brand. If you want to promote your own name, in addition to products or services, then this option is quite suitable for you. True, for this your name must sound original and pleasant. For example, Dior, Kaira Plastinina and even Alla Pugacheva, who called her radio station "Alla", did the same. True, this method will work much more efficiently if your name is already known to something. Then it will work for you. Alternatively, you can name the brand using the first letters of the first and last name, yours or your business partner.
Step 3
Try to play with words. Take a couple of basic concepts for your kind of activity and make of them an interesting and memorable play on words, of course, not devoid of meaning. This is a job for witty people with a great sense of language, so if you don't consider yourself to be such, contact someone you know.
Step 4
Follow the beaten path. Nowadays, short and more unusual names are very popular, For example, the magazines "Salt" or "Snob", clubs "Mama" or "Wind", etc. Take some abstract concept and make a brand out of it. At least it will be original and will certainly be remembered.
Step 5
Use the name generator. If you can't come up with a name for your brand, you can find many generators on the Internet that will pick something for you at random. On the Internet, you can also conduct a photo-semantic analysis of the selected name, that is, find out what associations this name will cause in people.
Step 6
Contact a specialist. This kind of occupation is called naming - for a fee, specialists will develop a name for your brand, and in-house designers will select a logo.
