The simplest logo for a home page or for an enterprise - fly-by-night can be made for free using online services such as FreeLogoCreator. If the logo is developed for the future corporate identity and is conceived as a marketing tool, then the process of its creation becomes more thorough.
It is necessary
- Tablet or scanner
- A program that works with vector graphics.
Instructions
Step 1
Gather material for the idea. Determine the associative array. What the logo should resemble, what is it associated with, what images and forms it can have.
Take a piece of paper and write down everything that comes to mind when pronouncing the name of the logo.
Find out from the customer (if this is a work to order) what his circle of associations is about the future logo, and what he would like to see as a result, highlight the necessary words.
As a rule, at this stage the concept of the future image is formed.
Step 2
Draw an idea into images Take paper, a pencil and draw sketches based on the associations already selected. There can be a lot of sketches and very different ones, at this stage it is worth including a spatial fantasy. The more varied the sketches, the better.
You can experiment with images, try to substitute pictures by meaning instead of some letters.
The more graphic the logo is, the better, it is better to think about the color in the next step, and focus on the expressiveness of the image lines during the sketching step.
Choose among the sketches those that better express the idea formulated in the previous step.
Analyze the selection. If possible, combine several sketches into one to highlight the main idea.
Step 3
Bring the logo to its final form, digitize the selected drawings, finalize the sketches, work out the colors, fonts, proportions. Remember that the logo must be recognizable both in color and in black and white.
Be sure to translate the logo into vector format. This is a prerequisite for the production of printed products using a logo. Take into account the distance between the lines so that when reduced to a size of 50 by 50 pixels, the logo remains recognizable and readable.
Describe the approved logo, indicating on the modular grid all sizes of margins, fonts with millimeter precision. The colors are indicated by the name and code to avoid mistakes when using them in the corporate style.
