If you decide to open a retail outlet, know that you have only two optimistic scenarios: either you first have few customers, and then many, or you have many at once, and then even more. You will of course choose the second option. In order for everything to work out exactly like this, it is necessary to start an advertising campaign dedicated to the opening of the outlet, long before it is opened.
Instructions
Step 1
Use radio ads first. Identify the most popular radio stations and start a video that will talk about the imminent opening of a retail outlet. Gradually, the content of the video will change, do not forget to order a new version for playing on the radio.
Step 2
At the entrance to the department that you will open (or above it), place an advertising poster about the imminent opening of your outlet. Announce discounts on the first day of opening and the distribution of discount cards to customers who purchase goods in the first week. Submit this news on radio and in print.
Step 3
Open the website of your outlet. Your department should have something that will qualitatively distinguish it from others. Start a social media group and use viral marketing by spreading a POS video.
Step 4
Arrange the grand opening of a sales outlet. After a week of distribution of client cards, suspend their issuance, and then resume after two months. Periodically arrange product promotions and discount days to whet the interest of buyers.
