The mobile phone business is difficult to get started with as the market is divided among the big players. However, even a small outlet can bring good income with a competent and well-thought-out organization.
It is necessary
- - premises;
- - start-up capital;
- - equipment;
- - staff.
Instructions
Step 1
Having registered as an individual entrepreneur, start looking for premises for your retail outlet. The key factor in this case is its location and cross-country ability. After completing the search, arrange organizational matters with the fire department and take care of the protection.
Step 2
Do some marketing research. Assess the level of customers, analyze the presence of competitors and their actions. Be prepared for the fact that there are likely to be shops of leading players in the mobile phone market nearby. However, you can take your own niche if you correctly approach the assortment policy and customer service standards.
Step 3
Think over the assortment. On the one hand, you have to offer the most popular and relevant models. On the other hand, it favorably distinguishes itself against the background of competitors. This can be achieved both through a well-thought-out pricing policy for well-known brands of phones, and through the introduction of several exclusive items with attractive prices in the assortment. Arrange the supply of cell phones according to the selected list of commodity items.
Step 4
Purchase shop equipment. You will need closed glass showcases, sales counters, office equipment. It is also advisable to install a security system and anti-theft (for example, radio-magnetic) gates.
Step 5
Hire staff. Your employees should be active and energetic enough, understand the assortment and be able to identify the needs of the buyer. Good product knowledge is one of the main criteria. Today, it is quite difficult for an average person to keep track of new products that appear, so it is the sales assistant who must correctly orient the client and push him to buy.
