The restaurant business is profitable if everything is organized correctly. You need to take into account every little thing so that everything is flawless. It is not so difficult to promote a restaurant or cafe if you know what is needed for a successful start.
Instructions
Step 1
First of all, hire a designer. The most important thing here is not to stint and hire a real professional. The first thing a client sees when entering your restaurant or cafe is the interior. Everything should be neat, beautiful, always white tablecloths on the table and perfect cleanliness. People come to you to relax, eat and talk, let them be comfortable. Be sure to make separate VIP cabins where people can retire and have a quiet dinner, as well as talk about what others should not hear about.
Step 2
The second thing a client sees when entering a restaurant or cafe is the staff. You should have sociable, well-mannered, neat girls and boys from 20 to 25 years old, who are ideal for the role of waiters. They need to speak correctly, be good-looking, serve customers well, work quickly, be helpful, and not argue with visitors. The polite staff will help to promote the restaurant and attract new customers.
Step 3
Go to competitors' restaurants. Note for yourself the pros and cons of the interior, kitchen, workers. Check out the menu they offer. Evaluate the variety of dishes and pricing policy, this is very important.
Step 4
Prices for service in a cafe or restaurant should not be exorbitant, but too low prices are unacceptable if you do not want your establishment to look like a cheap eatery. Focus on competitors, let your prices be at the same level, but you must prove that your restaurant is better and that it deserves the respect of customers.
Step 5
Make a varied menu. Let visitors have the opportunity to order not only various French dishes, but also ordinary dumplings. Remember that some may leave the hall just because they did not understand a single word on the menu that was offered to them. Not everyone will ask what is made of what.
Step 6
The chef is the most important thing in the restaurant business. Only a really good kitchen can make a casual customer a regular.
Step 7
The musical accompaniment is very important. It is best if you have live music on certain days.
Step 8
Does your restaurant look perfect? It's time to attract customers. Launch a promotion with discounts up to 15% for any reason, for a reason. For example, New Year's discounts, discounts for March 8, student's day and so on, there are a lot of holidays. Be sure to order a good sign, place banner ads around the city, advertise on local TV channels, order a laudatory advertising article in the newspaper. Be sure to print color ads, have them posted all over the city, print flyers that students will distribute on the street. Also, in attracting clients will help a personal website on the Internet, which is made by a professional. This is your business card, you should not save on website creation.
